MANSCAPED
MANSCAPED™ is the leading men’s lifestyle consumer brand and male grooming category creator trusted by over four million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories that are intelligently designed to introduce a whole new self-care routine for men.
The Lawn Mower trimmer has been the flagship product at Manscaped from the very beginning, and they just made it better.
The Lawn Mower 4.0 trimmer: a new evolution of the best trimmer you can find.
Campaign Aim
Raise awareness and drive sales for the new Lawnmower 4.0 product in the US and international markets via gaming influencers
Our Strategy
Following the previous successful collaborations between MANSCAPED and Affinity Media Group, we built a custom influencer strategy for the Lawnmower 4.0, designed to drive product awareness and customer acquisition.
To achieve these aims, we recruited top-tier, hyper-relevant talent to deliver authentic and humorous content showcasing the key benefits of below-the-belt grooming, and encouraging their followers to explore MANSCAPED’s newest products.
Utilizing the data from unique tracking links and previous top-performing activations, we built strategies to maximize visibility and engagement. We built custom influencer briefs to guide creators through talking points, product features, and calls-to-action, without limiting creative autonomy. Creators were encouraged to showcase MANSCAPED’s bold and entertaining brand voice through attention-grabbing, informative, and authentic content. Our streamlined campaign process granted MANSCAPED visibility to all video drafts prior to launch for review and approval, guaranteeing perfectly crafted messages.
The Results
The Lawnmower 4.0 campaign saw tremendous success, overdelivering on impressions, CTR, ROI, and video completion rate against the benchmark. With highly efficient CPMs and sustained promotion, MANSCAPED was able to build exponential awareness and ad recall, while capturing new demand for their grooming products.
Our success continues with scaled spend through long-term influencer partnerships.
