THE LAWN MOWER® 4.0
CAMPAIGN AIM
Generate excitement and drive sales for the new Lawn Mower 4.0 on an aggressive ROI scale.
OUR SOLUTION
Our creators took to Twitch, YouTube, & Twitter, creating authentic and humorous content to showcase key benefits of below-the-belt grooming, and encourage their followers to explore MANSCAPED’s newest products.
“Whatever it is, the way you tell your story online can make all the difference.”
— Andrei Costin, Albion Online Sr. Marketing Manager
HOW DID WE DO IT?
Our CPA goals with Dollar Shave Club were aggressive, so we tailored our strategy to match. We chose not to focus on traditional sixty-second spots and instead maximized on shorter-length native MicroMentions, using them to drive listeners to watch the introductory video on Dollar Shave Club’s website.
Then we leveraged our proprietary planning tools, relationships, and buying power to put together a radio campaign to match our creative approach. This allowed Dollar Shave Club to boost their frequency and hit their CPA goals right out of the gate. Now, millions of new members later, Dollar Shave Club continues to credit radio as a key acquisition driver in their marketing plan.
